VitrA Paris 2010

In Paris at the IdeoBain the intention was to rebuild the ISH stand but in a smaller version. For reasons of cost-efficiency the projection-cubes were replaced by fabric cubes, illuminated from the inside. In the middle of the stand, below one of the cubes, the 'freedom by Ross Lovegrove' collection was dis-
played on acrylic objects. Synchronous the cube and those display objects were switching their colours. With this measure the impression of the ISH presentation could be achieved again even though the stand was completely open. A projection onto washbassins of the MOD series, already presented very succ-
essfully in Milan, was completing the stand on the back side. This installation additionally won the "Coup the Couer", which is awarded on the IdeoBain for the most emotional presentation.

Tasks: Project management, concept, visualization

Vitra Paris 2010
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