Just recently before the BAUMA in Munich, the world's largest fair for construction vehicles, the sector 'Mobile Hydraulics' of Bosch Rexroth developed a new colour coding system for their different brand values. This system was elected by our client to function as the main element of the stand and visualize the correlation within the different brand values.

The pitch winning sollution we created was a 360 degree projection onto a sculpture, hanging over the displayed small-sized products. That sculpture functioned in it's long range effect as an impressive CI element. An one hour long ani-
mation loop, based on the four 'value-colours', lead to an interactive show, explaining the brand values. High glossy cubes in the 'value-colours' in contrast to white matt finished building structure were translating the properties of the product values into architecture.

Tasks: Project management, concept, visualization

In cooperation with: welcome-net & av communication

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