VitrA WAF Barcelona 2010

'Transformation' was the overall theme of the World Architect-
ure Festival in Barcelona. VitrA wanted to demonstrate their strategy for sustainable products. Therefore we designed a fully recyclable enviromenment. The stand was build out of normed euro-palettes that were manufactured in Barcelona and went back into the circle of logistics after the event. This gave a great platform to perform transformation: the gaps in between the palettes were filled with coffee, chocolate and wine. This state was tranformed over the time of the festival due to the numerous responses by the participants into a state of empty coffee bags and wine bottles. The word of the high quality of the culinary selection spread quickly within the participating architects - as many contacts as ever before were generated.

Tasks: Project management, concept, visualization