For the third time in a row iconas was in charge of VitrA's presence on the world's leading sanitary trade fair, the ISH in Frankfurt. After two highly awarded appearances iconas was happily taking the challenge to develop the succes story further. The theme "New Pure Ideas", specified by our client, was consequently translated into design, architecture and atmosphere. The pure and clear appearance of the stand was leading visitors' focus purely on the products. The central communication element was a media bridge, built to attract visitors' attention in the distance. Showing luminous moving images on an area of 12 x 2 m on each side, the 9mm pixel pitch LED screens fulfilled the intention to draw guests to the stand. New Pure Ideas were here visualized in an abstract way. The second benefit of the media bridge lay in providing a VIP space that was on the same level with the public hospitality area.

Tasks: Concept, architecture, design & realization

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