BEKO IFA 2011

In only two months time from the first draft to realisation - even though the time frame was very tight, iconas carried out the appearance of BEKO on the IFA 2011 in Berlin to the utmost satisfaction of our client.
A complete exhibition hall was staged, divided into a business and an end-consumer area. Three projection screens (12 m x 2,5 m) were separating these two areas visually and architecturally. The advantages of so called "hero products" were transformed into 3 D by simple and sympathetic metaphors.
Every two hours a cooking show took place at the BEKO Worldkitchen, dedicated to various regions of the world. Underlining our client's international character.
In the business area eight meeting rooms offered privacy for sales conversations while at a hospitality area the guests were pampered. 

Tasks: Concept, architecture, design & realization